Our Financial Journey

From a simple idea about making budgets less painful to building comprehensive automation tools that actually work for real people. Here's how we got here and where we're headed.

2019

The Beginning

Started in a Coffee Shop

Everly Marchant was drowning in spreadsheets, trying to track her family's expenses across three different bank accounts. After her fourth attempt at a "perfect" budget system failed spectacularly, she called her college friend Celestine Drexel. Two weeks later, they were sketching the first noravexilum prototype on napkins at a Tim Hortons in Quebec.

                                    First Challenge
                                
                                    Making budget tracking actually enjoyable instead of a monthly
                                    torture session

                                    Core Insight
                                
                                    People don't hate budgets, they hate how complicated existing
                                    tools make them

                                    Initial Focus
                                
                                    Building automation that learns from spending patterns rather
                                    than fighting them

2022

Growth Phase

Finding Our Rhythm

By 2022, we'd learned some hard lessons about what Canadian families actually needed. Our first version was honestly too clever for its own good - people wanted simple automation, not rocket science. So we rebuilt everything from scratch, focusing on the three things that mattered most: automatic categorization, smart alerts, and goals that adapt to real life.

                                    Major Pivot
                                
                                    Simplified our interface after realizing complexity was our
                                    biggest enemy

                                    Team Expansion
                                
                                    Grew from 4 to 18 people, mostly through referrals from
                                    existing team members

                                    User Feedback
                                
                                    Launched our monthly user sessions that still guide every major
                                    decision we make

2024

Breakthrough Year

Everything Clicked

Something shifted in 2024. Maybe it was finally understanding that budgets aren't about restriction - they're about freedom. Our automation started predicting what people needed before they knew they needed it. Emergency fund suggestions that actually made sense. Bill reminders that prevented late fees. Spending insights that helped families plan better vacations, not just cut expenses.

                                    Smart Predictions
                                
                                    Launched predictive budgeting that adapts to seasonal spending
                                    and life changes

                                    Educational Focus
                                
                                    Started offering workshops on financial literacy, not just
                                    software training

                                    Community Growth
                                
                                    Built partnerships with local credit unions and financial
                                    advisors across Canada

Looking Forward

We're not trying to revolutionize personal finance - we're trying to make it actually personal. In 2025, we're focusing on helping people build financial habits that stick, not just track numbers that stress them out.

2.3K+ Active Users

47% Savings Increase

89% User Retention

The People Behind noravexilum

We're a mix of financial advisors, software developers, and people who've made every budgeting mistake in the book. That last part might be our most valuable qualification.

Everly Marchant

Co-founder & CEO

Former financial advisor who got tired of watching clients struggle with overly complex budgeting tools. Believes the best financial software is the kind you actually want to use every day.

Celestine Drexel

Co-founder & CTO

Software engineer with a background in machine learning and a talent for making complex algorithms feel simple. Still maintains the original codebase from those Tim Hortons napkins.